Matcha Soft Serve

A Haiku in a Cone: Matcha Soft Serve d'Annam

Anh Ngo, the perfumer, teamed up with IFF to create this fragrance as part of the "Chapter 2: Memories of Japan" collection from d'Annam. This collection pays homage to Japan's rich cultural heritage.  In the summer, everything seems to slow down, and the air is heavy with humidity. It's a perfect time to enjoy a cool, creamy matcha soft-serve ice cream. That's what d'Annam wanted to capture in their fragrance. They blended matcha leaf with creamy milk, vanilla, and waffle cone notes to create a scent that's both earthy and sweet. It's the perfect blend for a hot summer day, when you just want to chill out and enjoy the moment.

Olfactory Notes

The fragrance begins with a vivid portrayal of ceremonial-grade matcha—earthy, grassy, and slightly bitter—capturing the authentic essence of freshly whisked green tea. As it settles, a creamy milk accord emerges, softening the initial greenness and introducing a comforting warmth. This transition mirrors the soothing experience of savoring a warm matcha latte. In the dry-down, subtle notes of vanilla and waffle cone surface, adding a gentle sweetness and a hint of nostalgia reminiscent of enjoying a matcha ice cream on a summer day.

Olfactory notes: Powdery, Green, Vanilla

Fragrance Family: Vanilla

Top Notes: Matcha.

Heart Notes: Milk.

Base Notes: Waffle Cone, Vanilla.

• Concentration Eau de Parfum
• Made In Vietnam
• Perfumer: Anh Ngo
• Year of Launch 2025

If you're wondering about how long "Matcha Soft Serve d'Annam" will last, Fragrantica says you can expect it to linger for about 6 hours.

Ingredients: Alcohol Denat., Aqua (Water), Parfum (Fragrance), BHT, Benzyl Salicylate, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Limonene, Linalool, Methyl 2-Octynoate