{"product_id":"rule-of-72","title":"Rule of 72","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFinancial Acumen and Modern Elegance: Rule of 72  27 87 perfumes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe inspiration behind 27 87 Perfumes' Rule of 72 comes from the math formula used in finance to calculate how long it takes for an investment to double. Founder Romy Kowalewksi saw this scent as a nod to the fast-paced nature of today's society, where traditions are constantly being challenged by technology and economic change. She wanted to create a perfume that would resonate with people who can navigate this world with confidence and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eOlfactory Notes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhen you apply the Rule of 72, it's like a vibrant mix of cypress, saffron, cardamom, and geranium. It's fresh and spicy, and it really stands out. Then, as it develops, you get this rich heart with oud, ylang-ylang, cedarwood, and guaiac wood. It adds depth and warmth, making the scent more complex. And then finally, in the base, you have leather, vetiver and patchouli. These earthy notes give it that robust finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cspan\u003eOlfactory notes:\u003c\/span\u003e\u003cspan\u003e Woody, Leather, Warm Spicy\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cspan\u003eFragrance Family:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWoody Spicy\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTop Notes: \u003c\/span\u003e\u003cspan\u003eCypress, Saffron, Cardamom, Geranium.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHeart Notes: \u003c\/span\u003e\u003cspan\u003eOud, Ylang-Ylang, Cedarwood, Guaiac Wood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBase Notes: \u003c\/span\u003e\u003cspan\u003eVetiver, Patchouli, Leather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eConcentration: \u003c\/span\u003e\u003cspan\u003eEau de Parfum\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eMade In \u003c\/span\u003e\u003cspan\u003eSpain\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003ePerfumer: \u003c\/span\u003e\u003ca href=\"https:\/\/parfumexquis.com\/collections\/dreams-the-intimate-alchemy-of-gael-montero\" title=\"Gaël Montero perfume\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003eGaël Montero\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eYear of Launch\u003c\/span\u003e\u003cspan\u003e 2023\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you're wondering about how long \u003c\/span\u003e\u003cspan\u003e“Rule of 72  27 87  perfumes”\u003c\/span\u003e\u003cspan\u003e will last, Fragrantica says you can expect it to linger for about 8 hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003cspan\u003e Alcohol Denat., Parfum, Aqua, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Isoeugenol, Limonene, Linalool\u003c\/span\u003e\u003c\/p\u003e","brand":"27 87 perfumes","offers":[{"title":"87ml","offer_id":67831225122968,"sku":"2787RU-87","price":430.0,"currency_code":"CAD","in_stock":false},{"title":"27ml","offer_id":67831225155736,"sku":"2787RU-27","price":214.0,"currency_code":"CAD","in_stock":false},{"title":"1ml sample","offer_id":67831235149976,"sku":null,"price":10.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/6313\/4360\/files\/Ruleof722787.jpg?v=1793210960","url":"https:\/\/ephyr.ca\/fr\/products\/rule-of-72","provider":"Maison Ephyr Perfume Shop","version":"1.0","type":"link"}